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West Brohm? In 2011 Purdue tried to re-design Purdue Pete. They spent $25,000, did a focus group, and tried to say Pete was frightening children. It sucked and barely lasted a week before Pete Classic was returned as is right and proper. Remember kids, tradition cannot be focus-grouped. It is often organic and builds up over time, like “IU Sucks”, and people get pissed off when you mess with it. Other people don’t seem to learn, as West Bromwich Albion, a soccer club playing in the Championship over in England (think Triple-A to the Premier League’s MLB) took our popular “Boiler Up” tradition (grown organically by Arnette Tiller) a little too literally: A man dressed as a combi boiler, who fans on social media were quick to name Boiler Man, was introduced to the Hawthorns crowd on Saturday as the Baggies lost 2-1 to Bolton. In May, West Brom signed a sponsorship deal with a boiler firm. Supporters unsure of the move can rest easy though; Baggie Bird will remain the club’s main mascot. What. The. Hell. Englan
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