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Some things never change in sports, even as new stars arise. Gatorade tapped into that nostalgia in its , a spin on its “Is it in you?” ad with . In steps , the WNBA’s No. 1 overall draft pick who has taken the league by storm with the Indiana Fever. “Everything about the game has changed, except for the most important thing: what you have inside,” Jordan says over a montage of high-profile athletes and a closeup shot of Clark with Gatorade-colored sweat on her face, all with “FE!N” by Travis Scott and Playboi Carti playing in the background. “‘It’ is what drives the game,” he continues over a black-and-white angle of Clark shooting in an empty gym. forward Jayson Tatum, Buffalo Bills quarterback Josh Allen, Las Vegas Aces center A’ja Wilson and track star Sydney McLaughlin-Levrone are then seen practicing and showcasing their skills in their respective sports with Gatorade-colored sweat. “‘It’ refuses to be ignored,” Jordan continues. “‘It’ sweats everything.” The commercial then cuts to a shot of Tatum on the bench and looking up at a blank banner in the rafters, with Jordan saying, “Turns an athlete into a legend.” “‘It’ demands respect,” Jordan continues. “The game will always change, but ‘it’ never will.” The commercial ends with a closeup of Jordan with orange sweat with his voiceover: “Gatorade: Is it in you?” Gatorade ran the “Is it in you?” tagline in the 1990s and 2000s. The revived ad campaign debuted Tuesday night during Game 4 of the between the and Minnesota Timberwolves. This story uses functionality that may not work in our app. to open the story in your web browser.
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