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It stands to reason that every high-profile running back in the NFL is fighting to demonstrate and earn his value. It’s something every professional athlete, or even every working person, should be invested in doing. But in the last few years, rushers have had to dig in their heels and hold their ground to do it. An ongoing perception, and in some ways a demonstrable reality, is that the running back position has been devalued. That said, as the NFL revenue pot continues to grow, no player at the top of his game feels his earning potential shouldn’t increase along the same trajectory. That helps to explain why, as training camps get underway, two notable star running backs — Melvin Gordon and Ezekiel Elliott — are holding out and exploring the option of demanding trades if their current teams won’t furnish them with new long-term deals. Gordon is entering the final year of his rookie contract in 2019, while Elliott is signed through 2020, after the fifth-year option on his current deal was picked up earlier
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