OT: USC and UCLA to Big 10

[Formula 21]

Nicole Auerbach

@NicoleAuerbach
Just got off the phone with someone who believes this eventually leads to two megaconferences — the Big Ten and SEC — with 20 or more members apiece.

[Boltjolt]

PAC would have to be utter morons to not backfill with SDSU and UNLV, so the probably won't.

UNLV football is awful. I wouldn't invite them. Nevada maybe but not UNLV.

[equivocation]

UNLV football is awful. I wouldn't invite them. Nebada maybe but not UNLV.

Doesn't matter. LA county has a population of 10+ M. Eyes on TVs matter. LV provides eyes and a destination city. SD + Clark nearly 6M population.

[wu-dai clan]

Definitely going to take a while to get used to this.

[jamrock]

Definitely going to take a while to get used to this.

yep. feels weird

[Bolt-O]

PAC-12 should have expanded when they had the chance, but now it could completely dissolve. What probably will happen is that a couple of schools will also go to the Big 10 (Washington and Oregon) and the remnants of the Pac-12 and Big-12 will merge, I think SDSU and Boise State have football and basketball programs for that merged conference.


Edit... its official now, UCLA and USC headed to the Big-10.

[equivocation]

My understanding is that Oregon and Washington can't leave behind OSU and WSU without legislation allowing it. Arizona schools more likely to leave.

[Boltjolt]

Doesn't matter. LA county has a population of 10+ M. Eyes on TVs matter. LV provides eyes and a destination city. SD + Clark nearly 6M population.

yeah but UNLV is very irrelevent. Their basketball program is still living off of being good back in the Tark years. They arent good either but the football program is junk.
Not sure what LA TV has to do with UNLV anyways since they are both leaving for the Big 10.

[Formula 21]

Wow. The end of an era in college athletics and the start of a new one. 2 national conferences to compete against the NFL. Don't underestimate the following the new P2 will have. College football fills stadiums.

[Formula 21]

USC, UCLA to leave Pac-12 for Big Ten in 2024: College sports begins its latest seismic shakeup

A second round of power conference realignment in as many years is officially underway




By David Cobb
19 mins ago • 4 min read





USATSI
USC and UCLA been accepted as the newest members of the Big Ten conference with league officials approving their membership Thursday night, sources tell CBS Sports' Dennis Dodd. The programs have since announced their respective departures from the Pac-12 beginning in 2024 with the pair marking a significant acquisition for the Big Ten that will significantly change the college sports landscape.
"Ultimately, the Big Ten is the best home for USC and Trojan athletics as we move into the new world of collegiate sports," USC athletic director Mike Bohn said in a release. "We are excited that our values align with the league's member institutions. We also will benefit from the stability and strength of the conference; the athletic caliber of Big Ten institutions; the increased visibility, exposure, and resources the conference will bring our student-athletes and programs; and the ability to expand engagement with our passionate alumni nationwide."
"After careful consideration and thoughtful deliberation, UCLA has decided to leave the Pac-12 Conference and join the Big Ten Conference at the start of the 2024–25 season," said UCLA chancellor Gene D. Block and AD Martin Jarmond in a combined statement. "... Each school faces its own unique challenges and circumstances, and we believe this is the best move for UCLA at this time. For us, this move offers greater certainty in rapidly changing times and ensures that we remain a leader in college athletics for generations to come. As the oldest NCAA Division I athletic conference in the United States and with a footprint that will now extend from the Pacific to the Atlantic, Big Ten membership offers Bruins exciting new competitive opportunities and a broader national media platform for our student-athletes to compete and showcase their talents."
Big Ten presidents and athletic directors first met Wednesday night to discuss adding USC and UCLA to the league, sources told CBS Sports' Matt Norlander. A subsequent vote was held Thursday night to officially welcome the programs into the league.


Representatives of the 10 remaining Pac-12 programs are scheduled to speak Thursday evening, sources tell Dodd. The Pac-12 would prefer to stay together, but key players acknowledge that may be difficult in the middle of a crucial period. There are reports that multiple Pac-12 programs have already contacted the Big Ten about potentially joining its membership.
The Pac-12 is left reeling as it has lost two of its signature programs amid ongoing negotiations for a new media rights deal. Given its current contracts expire on June 30, 2024, Thursday was the last day for USC and UCLA to inform the Pac-12 of their plans to depart without likely incurring additional financial penalties, sources told Norlander.
This movement also comes at a key time for the Big Ten, which will be expanding its conference with a couple major brands while in the midst of its own negotiations for a new media rights deal. That deal could start as soon as next season and reportedly exceed $1 billion per year in value.


The transition of USC and UCLA to the Big Ten is similar to the one that rocked college sports last summer when Texas and Oklahoma opted to leave the Big 12 for the SEC, a move set to transpire ahead of the 2025 season. That kicked off a realignment bonanza in which the Big 12, American and other conferences saw teams move in and out of their membership.
A similar domino effect is expected to ensue here as the Pac-12 could see additional teams exit.
"This is all about SC at the end of the day: SC's willingness to move, and then they need a partner in crime," a Pac-12 source told Dodd. "This comes down to USC's football value that is driving this and the L.A. market."


In acquiring the Trojans and Bruins, the Big Ten transforms from largely a midwest conference to one that extends from New Jersey to the West Coast. It's a significant shift in the college sports landscape at the Power Five level, which has largely been localized with teams mostly belonging to leagues in their geographic area.
USC and UCLA bring the Big Ten to a total of 16 teams, the same number as the SEC once Texas and Oklahoma enter the league. The ACC has 14 teams, while the Big 12 will settle at 12 with BYU, Cincinnati, Houston and UCF in the fold after UT and OU depart.
The move constitutes a stunning divergence in direction for UCLA, which is partners with Cal in the University of California system and has previously suggested the universities would remain linked.


This acquisition is a significant coup for fourth-year Big Ten commissioner Kevin Warren, the first Power Five boss to cancel the 2020 season amid the COVID-19 pandemic. By contrast, it's a potentially devastating blow for Pac-12 commissioner George Kliavkoff, whose one-year anniversary on the job came as the news broke Thursday.
The Big Ten raiding two of the Pac-12's most prominent programs comes less than a year after the two conferences -- along with the ACC -- announced a strategic alliance following the SEC's additions of Texas and Oklahoma. That alliance was light on substantive action from the start, and the Big Ten's poaching of USC and UCLA only further undermines the notion that the leagues would work together in combatting the SEC's growing hold on power in college sports.

[Formula 21]

There are reports that multiple Pac-12 programs have already contacted the Big Ten about potentially joining its membership.

Stanford with the Bay area TV market, Oregon with Nike dollars and Washington to complete the West Coast expansion and 5 team West Coast Division are very attractive too. Plus Notre Dame of course. 20 teams, 4 divisions, its a natural.

[Formula 21]