Originally posted by Velo
View Post
Chargers Schedule Release Anime
Collapse
X
-
Originally posted by Budsman View Post
That’s a silly take and you’ve been ratioed hard on here. Luckily it doesn’t require you to like the video for it to create buzz and more fans. No one needs to convince you of its effectiveness because it’s obvious for the world to see, you just choose to see it differently, it makes no difference. It is what it is and your take is yours and everyone else can see what the real impact is.
https://news.yahoo.com/los-angeles-c...011640216.html
https://seahawkswire.usatoday.com/20...release-video/
https://www.chargers.com/news/charge...-release-video
https://nypost.com/2022/05/13/nfl-sc...-savage-video/
https://heavy.com/sports/arizona-car...edule-release/
https://www.msn.com/en-us/sports/nfl...deo/ar-AAXfsJP
https://ftw.usatoday.com/lists/nfl-s...ll-urban-meyer
https://profootballtalk.nbcsports.co...release-video/
https://www.cnet.com/culture/sports/...release-video/
https://uproxx.com/sports/chargers-a...okes-reaction/
https://www.sportsbusinessjournal.co.../Chargers.aspx
https://www.msn.com/en-us/sports/nfl...deo/ar-AAXd9PN
https://www.gameinformer.com/gamer-c...pening-and-its
-
👍 1
- Top
- Bottom
Leave a comment:
-
-
Originally posted by Velo View Post
I never contended that the vid didn't create a little buzz, the buzz is why I mentioned it in the first place. Because I want the Chargers to create buzz for kicking arse on the field and winning, not for making animated videos. It makes me roll my eyes to be frank. And while Mike Florio and some other pundits in the NFL universe might make note of it, it's not going to make them Chargers fans. A video is not going to create a single new Chargers fan. Only winning will do that.
The Los Angeles Chargers' schedule release video for the 2022-2023 season came in the form of a colorful anime opening. The video was tweeted on Thursday by the NFL team's official Twitter account and has amassed over 4.7 million views. Like any other anime opening tracks, the introduction also comes with a J-pop theme, Hideuki Asada's “Dream Within a Dream.
The Los Angeles Chargers have officially raised the bar for schedule release videos – and took some impeccable shots at other teams in the process.
From Urban Meyer to Kyler Murray, no one was safe from the Chargers social team with their amazing anime schedule release video.
The Chargers 14-member video/social team in creating the social video trumpeting the release of the team's schedule put together a work of art in what has become a highly competitive business.
-
👍 1
- Top
- Bottom
Leave a comment:
-
-
Originally posted by SuperCharged View PostLast edited by Velo; 05-20-2022, 06:49 AM.
-
👍 1
- Top
- Bottom
Leave a comment:
-
-
Originally posted by Velo View PostI want the Chargers to make headlines for kicking ass on the field and winning championships, not for juvenile animated schedule releases. Sorry, not sorry. I'm old school.
-
👍 1
- Top
- Bottom
Leave a comment:
-
-
Originally posted by foreigner View PostYou want humiliation? just remember last year's game against the Raiders...
The 45-0 loss against NA was.
-
👍 1
- Top
- Bottom
Leave a comment:
-
-
You want humiliation? just remember last year's game against the Raiders...
-
👍 1
- Top
- Bottom
Leave a comment:
-
-
Originally posted by 21&500 View PostMaybe I'm just overthinking it, but I'm feeling a little bashful about all this shit talked by our marketing team
hahaha
you can make an amime video on the Lynn years alone...
Have they seen the way we've lost games the past few years?!
We better win the conference at LEAST to be able to put that shit behind us and reference 28-3 against ATL
Pressure officially on....
edited.
-
👍 2
- Top
- Bottom
Leave a comment:
-
-
Maybe I'm just overthinking it, but I'm feeling a little bashful about all this shit talked by our marketing team
hahaha
you can make an amime video on the Lynn years alone...
Have they seen the way we've lost games the past few years?!
We better win the conference at LEAST to be able to put that shit behind us and reference 28-3 against ATL
Pressure officially on....
edited.
-
👍 1
- Top
- Bottom
Leave a comment:
-
-
Peter King praising our video, and also pointing out the importance of marketing:
So the Chargers’ 14-member video/social/wiseass team put together a work of art in what has become a highly competitive business for reasons totally beyond me—social videos trumpeting the release of a team’s schedule.
Of all the weird things NFL teams could trumpet, how the 17 games of a team’s slate are ordered might be the most preposterous one. But, such is life in the NFL, where non-events two weeks after the draft and 11 weeks before the start of training camps become primetime television shows, and teams spend tens of thousands on in-house videos (and video teams) to create fun memes and social content. I guess it’s a cool thing to have some fun in the No Fun League, and these videos, mostly, are a lot of fun.
This year, lots of teams used imaginative plotlines to promote their schedules—Russell Wilson as team intern in Denver; Eli Manning being his self-deprecating self with the Giants; Stephen A. Smith trolling and getting trolled by the Cowboys. But the best was the 2-minute, 7-second anime (the Japanese style of animation meant to appeal to adults probably more than children) done by the Chargers that was so full of subtle digs that it’s stunning they crammed all the action into 127 seconds:
The goal: to reach a sub-culture outside of football, to drive conversation and connect with an audience the Chargers wouldn’t normally relate, in hopes that the franchise would entertain Chargers fans and new fans. Anime fans are very internet-savvy people between maybe 10 and 35, and one of the biggest is a Chargers feature producer and editor, Andrew Cordova. He drew all the images, and he and the staff came up with all the fun subtleties in five weeks of meetings prior to the schedule release. In the video, there are 11 seven-second one-act plays (basically) and three very short two-act plays—with single bits on the teams the Chargers play once, and two references apiece to the three other AFC West teams.
The little digs are endless.
• Think of the images that got Urban Meyer in big trouble on the first day of a long weekend in Columbus last year, when Meyer was in a Columbus bar and had a couple of compromising photos taken. In the Chargers’ anime, there’s a snappily dressed figure at the bar in the approximate position Meyer was …and instead of Meyer’s face, there’s a Jaguar head atop Meyer’s body—with the Jaguar looking exceedingly forlorn. Perfect.
• Chargers versus Colts—there’s a “Quarterback Carousel” at the circus, and the man running it is cartoonish Pat McAfee with his “For The Brand” tank top. (That’s a slogan of his.)
• Chargers versus Seahawks—there’s a graveyard poking fun at the decline of the Seahawks, with catchy inscribed gravestones of Seattle-based things: “LEGION OF BOOM, 2011-2018,” “2001 SEATTLE MARINERS,” “MINA KIMES FOOTBALL HOPES AND DREAMS” (Kimes likes the ‘Hawks), “SUPER BOWL 49 GOAL LINE RUN PLAYS.”
• Chargers versus Raiders—There’s a treasure chest with old Raider junk, with a Chucky doll and a label of “AB’s discarded helmets.”
• Chargers versus Atlanta—A falcon flies into one of those omnipresent-in-the-south yellow-and-black Waffle House signs, advertising 28 percent off 3 waffles or more. (I have no hope for you if that image flies over your head.) The Falcon flies into the “W” on the sign, and it goes dark, and so of course you’re left with AFFLE HOUSE. Arthur Blank has to be getting tired of all the jokes made at his team’s expense, but this is a great one.
• Weirdly, apropos of nothing, is a drop-in of a dueling scene of cartoony Ian Rapoport and Adam Schefter furiously texting or tweeting on their phones.
Okay, I’ve got the McAfee, Kimes, Rapoport and Schefter meaning. The Chargers have worked with all four of those media people and know them. In a nod to pop culture and social-media mania, it wouldn’t be a bad thing if those four people, some or all, would re-tweet the anime to their combined 16.1 million followers on Twitter, or talk about the video on TV. McAfee did, on his popular show, Friday, and Kimes spent a minute blasting it on “NFL Live” Friday.
Of all the images, the forlorn, slump-shouldered Jaguar was the most perfect. But the overall imagination—beginning with Cordova, the big anime fan on the Chargers’ staff, was simply superb.
-
👍 4
- Top
- Bottom
Leave a comment:
-
-
Originally posted by Boltgang74 View Post
Buuuut they do have ringS.Might help.
-
👍 1
- Top
- Bottom
Leave a comment:
-
Leave a comment: