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I rewatched that game for the 6th or 7th time that night.
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Do you live in LA? I don’t get this senses at all, where do you get it from.Originally posted by Velo View Post
if you just look at marketing’s posts you can see plenty of people saying they didn’t care or watch football before but that they were now interested.
so you have people declaring exactly what you say is impossible.
if winning was the only thing that mattered then when the hell are we Chargers fans when we have won a title since 63? The stance we shouldn’t market is idiotic. The stance marketing doesn’t work is also idiotic. That people in LA might like the chargers even though they only made the playoffs once in LA because they have cool players are exciting to watch have great uniforms and social marketing team that gets it is not impossible. I get positive chargers comments wearing chargers gear in LA all the time. Everyone loves Herbert. Marketing him as anime hero you don’t think can affect some kids future life as a chargers fan?
the entire shit stance is my team hasn’t won the super bowl so I’m angry and I don’t want them wasting there time doing anything else good until they get that right. It’s an indefensibly dumb take. If they did an average or go hum job with this release video you wouldn’t be angry but how dare they get attention for something other than winning. Are you mad when they give to charity or sell clothing. ?migrated from chargerfans.net then the thenflforum.com then hereComment
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Originally posted by Velo View Post
Did the Raiders have gangstas playing for them? No. Your own article you quoted and the very quote you chose is 100% proof that it is marketing of a gangsta image. Thank you for agreeing with everyone else even though you wont even acknowledge to yourself you did. You just said it was marketing and continued marketing of a gangsta image that make the Raiders popular in LA . It has not been on the field performance.
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Most of the guys on that team are dead. Dead men dont wear rings. Their logo is Al Davis face they dug up for team pictures from last week. The Raiders 84 team is as relevant as the Monsters of the Midway are to Chicago. Go Red Grange!! I play as Bronco Nagurski in Madden.Originally posted by Boltgang74 View PostComment
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Peter King praising our video, and also pointing out the importance of marketing:
So the Chargers’ 14-member video/social/wiseass team put together a work of art in what has become a highly competitive business for reasons totally beyond me—social videos trumpeting the release of a team’s schedule.
Of all the weird things NFL teams could trumpet, how the 17 games of a team’s slate are ordered might be the most preposterous one. But, such is life in the NFL, where non-events two weeks after the draft and 11 weeks before the start of training camps become primetime television shows, and teams spend tens of thousands on in-house videos (and video teams) to create fun memes and social content. I guess it’s a cool thing to have some fun in the No Fun League, and these videos, mostly, are a lot of fun.
This year, lots of teams used imaginative plotlines to promote their schedules—Russell Wilson as team intern in Denver; Eli Manning being his self-deprecating self with the Giants; Stephen A. Smith trolling and getting trolled by the Cowboys. But the best was the 2-minute, 7-second anime (the Japanese style of animation meant to appeal to adults probably more than children) done by the Chargers that was so full of subtle digs that it’s stunning they crammed all the action into 127 seconds:
The goal: to reach a sub-culture outside of football, to drive conversation and connect with an audience the Chargers wouldn’t normally relate, in hopes that the franchise would entertain Chargers fans and new fans. Anime fans are very internet-savvy people between maybe 10 and 35, and one of the biggest is a Chargers feature producer and editor, Andrew Cordova. He drew all the images, and he and the staff came up with all the fun subtleties in five weeks of meetings prior to the schedule release. In the video, there are 11 seven-second one-act plays (basically) and three very short two-act plays—with single bits on the teams the Chargers play once, and two references apiece to the three other AFC West teams.
The little digs are endless.
• Think of the images that got Urban Meyer in big trouble on the first day of a long weekend in Columbus last year, when Meyer was in a Columbus bar and had a couple of compromising photos taken. In the Chargers’ anime, there’s a snappily dressed figure at the bar in the approximate position Meyer was …and instead of Meyer’s face, there’s a Jaguar head atop Meyer’s body—with the Jaguar looking exceedingly forlorn. Perfect.
• Chargers versus Colts—there’s a “Quarterback Carousel” at the circus, and the man running it is cartoonish Pat McAfee with his “For The Brand” tank top. (That’s a slogan of his.)
• Chargers versus Seahawks—there’s a graveyard poking fun at the decline of the Seahawks, with catchy inscribed gravestones of Seattle-based things: “LEGION OF BOOM, 2011-2018,” “2001 SEATTLE MARINERS,” “MINA KIMES FOOTBALL HOPES AND DREAMS” (Kimes likes the ‘Hawks), “SUPER BOWL 49 GOAL LINE RUN PLAYS.”
• Chargers versus Raiders—There’s a treasure chest with old Raider junk, with a Chucky doll and a label of “AB’s discarded helmets.”
• Chargers versus Atlanta—A falcon flies into one of those omnipresent-in-the-south yellow-and-black Waffle House signs, advertising 28 percent off 3 waffles or more. (I have no hope for you if that image flies over your head.) The Falcon flies into the “W” on the sign, and it goes dark, and so of course you’re left with AFFLE HOUSE. Arthur Blank has to be getting tired of all the jokes made at his team’s expense, but this is a great one.
• Weirdly, apropos of nothing, is a drop-in of a dueling scene of cartoony Ian Rapoport and Adam Schefter furiously texting or tweeting on their phones.
Okay, I’ve got the McAfee, Kimes, Rapoport and Schefter meaning. The Chargers have worked with all four of those media people and know them. In a nod to pop culture and social-media mania, it wouldn’t be a bad thing if those four people, some or all, would re-tweet the anime to their combined 16.1 million followers on Twitter, or talk about the video on TV. McAfee did, on his popular show, Friday, and Kimes spent a minute blasting it on “NFL Live” Friday.
Of all the images, the forlorn, slump-shouldered Jaguar was the most perfect. But the overall imagination—beginning with Cordova, the big anime fan on the Chargers’ staff, was simply superb.
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Maybe I'm just overthinking it, but I'm feeling a little bashful about all this shit talked by our marketing team
hahaha
you can make an amime video on the Lynn years alone...
Have they seen the way we've lost games the past few years?!
We better win the conference at LEAST to be able to put that shit behind us and reference 28-3 against ATL
Pressure officially on....
edited.Gimmie Bower Power!!Comment
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You’re overthinking it. And it’s also very hard to beat the humiliation of the 28-3 choke job by the Falcons. Lynn at least never had to live that down.Originally posted by 21&500 View PostComment
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You want humiliation? just remember last year's game against the Raiders...Comment
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It was not an humiliation !Originally posted by foreigner View Post
The 45-0 loss against NA was.Comment
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They had us at their mercy... not even Herbert's heroics could avoid that...Originally posted by Maniaque 6 View PostComment
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