Former OC Kellen Moore - Discussion

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  • blueman
    Registered Charger Fan
    • Jun 2013
    • 9200
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    Originally posted by richpjr View Post

    He also has great hands, a knack for getting open and is hard to tackle. To me he projects to be a better version of Schulz.
    Yup, high floor guy out of the box. Herbie would love him.

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    • sonorajim
      Registered Charger Fan
      • Jan 2019
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      Originally posted by dmac_bolt View Post

      What is the medical issue that reportedly caused Washington to fall of many teams boards - if that rumor is even true?
      I don't know. Google says he had past injury, played all last year, had an impressive combine. Until I see names and details, it's a rumor.

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      • Lefty2SLO
        Moderate Skeptic
        • May 2022
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        Originally posted by sonorajim View Post

        Absolutely!! Darnell is a great blocking TE, Bijan is an ultra- talented RB and Moore may be the best OC possible to take advantage of their talents.
        I'd be ecstatic with this . . . . . .

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        • ghost
          The Rise of Kellen Moore
          • Jun 2013
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          personnel groups.png

          https://www.pff.com/news/pro-the-ris...nel-in-the-nfl

          The Rise of 11 Personnel.

          Los Angeles Chargers 56% of snaps in 11 personnel 12 personnel – 22%
          (second)

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          • Lefty2SLO
            Moderate Skeptic
            • May 2022
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            Originally posted by ghost View Post
            personnel groups.png

            https://www.pff.com/news/pro-the-ris...nel-in-the-nfl

            The Rise of 11 Personnel.

            Los Angeles Chargers 56% of snaps in 11 personnel 12 personnel – 22%
            (second)
            That was last year (Lombardi). Might be more informative to post what Dallas's personnel groupings looked like last year.

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            • ghost
              The Rise of Kellen Moore
              • Jun 2013
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              Originally posted by Lefty2SLO View Post

              That was last year (Lombardi). Might be more informative to post what Dallas's personnel groupings looked like last year.
              Dallas Cowboys led the league in 13 personnel. Dallas Cowboys – 9%​

              Cowboys were 4th in the league in 22 personnel. Dallas Cowboys – 7%

              Cowboys ran 11 personnel 61% of the time and second was 12 personnel at 14%.

              My takeaway is Kellen Moore's new team is going to pass far more frequently than his old team, and far more frequented in 11 personnel than the Cowboys too. Stats bear it out. ​

              Comment

              • ghost
                The Rise of Kellen Moore
                • Jun 2013
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                Kellen Moore’s Simplified Confusion: Formations, Motion, and Numbers

                May 30, 2019 by Joseph Ferraiola


                “He’s got a beautiful mind.” That’s what former NFL QB and first-year QB coach Jon Kitna said about new Dallas Cowboys offensive coordinator Kellen Moore.


                The decision to promote Moore from QB coach to offensive coordinator had people outside of the organization scratching their heads at first. Moore has just one year of coaching experience and is only two years removed from backing up Dak Prescott. But the Cowboys’ new offensive coordinator has garnered a lot of support inside the team’s building since being promoted.


                Prescott had this to say about Moore on 105.3 FM The Fan, “He’s honestly one of these young genius phenoms in the game. He’s special. He knows a lot about the game, just the way he sees the game, the way he’s ahead of the game. He can bring a lot to us, a lot of creativity.”


                There been many similar comments from Cowboys players and staff about not only Moore’s football acumen, but also his ability to lead, organize, and communicate. These skills will lead to making a successful game plan actionable. To be successful, Moore will have to focus on cleaning up play sequencing, creativity, and red zone effectiveness in 2019.

                Back to Boise

                I studied Moore’s interviews this off-season, his pre-draft meeting at Jon Gruden’s QB Camp in 2012, and the system he played in at Boise State to piece together an idea of how the Cowboys offense may look this season. 'Our whole goal from an outside perspective is to make it look as confusing as possible. And at the end of the day it’s pretty simple for us. It’s a lot of the same concepts, it’s a lot of ways of doing the same things.' Moore describing the Boise State offense

                Moore possessed a high command of Chris Petersen’s offense that featured an array of formations, shifts, and motions. Presenting multiple looks to the defense is going to be apart of Moore’s philosophy next season according to what he’s expressed during rookie minicamp. 'We have guys that can kind of line up in a lot of different places. Hopefully we can be multiple and present things in different ways, and at the end of the day still have our foundation and our philosophy. You can run similar plays, just out of a lot of different looks.' - Moore during rookie minicamp.

                Moore plans on using the full range of versatility that his personnel possesses to the best of their abilities. Having scheme-transcendent players like Amari Cooper and Ezekiel Elliott should make play calling easier for Moore, as they shined in spite of Scott Linehan’s stale system. And Moore can get creative with versatile players like Randall Cobb, Tavon Austin, and rookie Tony Pollard, manipulating their alignments and role within the offense.

                Motion for Success

                One way Moore can be creative is through the use of pre-snap motion. Dallas used pre-snap motion on 31% of their offensive plays in 2018 per Sports Info Solutions. That figure ranked 24th in the NFL and below the NFL average of 36.6%. But despite not using pre-snap motion all that much relative to the league, the Cowboys had a lot of success when using it.

                A play the Cowboys routinely called the last few seasons was their Jet Sweep Screen. Prescott would signal to motion either the slot or outside receiver from the play side across the formation prior to the snap. In this example it’s Cole Beasley motioning from the outside. The cornerback follows Beasley across the field, signaling Detroit is playing man coverage.

                Prescott calls for the snap and fakes the hand off to the receiver in motion. This causes the linebackers to react and move with the flow of the fake. But as the middle and strong-side linebackers recognize Prescott keeps the ball, their attention is focused on Beasley on the left side of the field—three defenders accounting for one receiver. By this point the Cowboys’ offensive line is out in space and has created a positive three-on-one advantage against the weakside linebacker. Motion was one of their most-used tactics to outnumber and confuse a defense without giving them much time to adjust, especially paired with an uptempo offense. Motion also allowed the QB to make easier reads based on the defense’s pre-snap reactions to the movement. 'The shifts and motions are very specific to each play. There’s a purpose to why we’re doing it. We’re not just shifting and motioning and running people all across the field just for the heck of it. There’s a reason. We’re trying to get an advantage. We’re trying to outnumber them. We’re trying to see a coverage or something. - Moore explaining Boise State’s use of motion.

                Quad Attack
                Instead of throwing the slant, Moore quickly confirms his backside receiver’s lack of leverage and goes through his progressions to the Quads side of the formation. The defense leaves the tight end unaccounted for in the middle of the field, resulting in a touchdown prior to the half.

                Play Action Progress

                Another way Moore can improve the efficiency of the Cowboys offense is through play action. Dallas used play action on 24.2% of dropbacks in 2016, the 4th-highest rate in the NFL at the time according to Pro Football Focus. But as the league caught onto the benefits of play action, the Cowboys’ play action usage plateaued.

                Linehan initially eased Prescott into the NFL game by calling play action rollouts to allow his rookie QB to make easier throws. During the 2016 preseason Linehan called a play action rollout against the Dolphins’ loaded box and Prescott was able to complete an easy pass to Geoff Swaim for a good gain.

                Through his three-year career, Prescott has been more effective using play action than when not. Per Pro Football Focus, Prescott has completed 68.2% of his passes with a 111.6 passer rating using play action in comparison to completing 62.6% of his passes with a 87.2 passer rating on regular dropbacks. The good news for Prescott is that Petersen’s Boise State offense had a lot of play action designed in it. Including rollouts, boots, and waggles like he performed during his rookie season. The Broncos used play action from any yardmarker on the field, but they also used it as a consistent way to score in the red zone.

                Keep an eye on the slot receiver on this play. It appears that he’ll be bracketed with two defenders in coverage prior to the snap. But the play action fake causes the inside defensive back to bite, thinking he has to play the run. This allows the slot receiver to gain inside leverage on the slant route against a the safety, resulting in a score.

                https://insidethepylon.com/nfl/teams-nfl/nfc-east/dallas-cowboys/2019/05/30/kellen-moores-simplified-confusion-formations-motion-and-numbers/

                There is even more in the link that Moore is going to bring to the new look Charger offensive attack, but I wanted to point out the play that is coming to the Charger playbook is the Jet Sweep Screen, but with Ekeler handling the ball in place of Ezekiel Elliott. If there is a signature knockout play in Kellen's offense, I'd venture to say this is the one.


                Comment

                • ghost
                  The Rise of Kellen Moore
                  • Jun 2013
                  • 5505
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                  I still have a hard time wrapping my mind around the fact that Kellen Moore was Dak Prescott's back-up.

                  Dallas Cowboys 2022 Offense

                  61% Snaps in 11 personnel.
                  14% Snaps in 12 personnel.
                  9% in 13 personnel.
                  7% in 22 personnel.
                  Last edited by ghost; 05-05-2023, 05:52 PM.

                  Comment

                  • Topcat
                    AKA "Pollcat"
                    • Jan 2019
                    • 17977
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                    Originally posted by ghost View Post
                    Kellen Moore’s Simplified Confusion: Formations, Motion, and Numbers

                    May 30, 2019 by Joseph Ferraiola


                    “He’s got a beautiful mind.” That’s what former NFL QB and first-year QB coach Jon Kitna said about new Dallas Cowboys offensive coordinator Kellen Moore.


                    The decision to promote Moore from QB coach to offensive coordinator had people outside of the organization scratching their heads at first. Moore has just one year of coaching experience and is only two years removed from backing up Dak Prescott. But the Cowboys’ new offensive coordinator has garnered a lot of support inside the team’s building since being promoted.


                    Prescott had this to say about Moore on 105.3 FM The Fan, “He’s honestly one of these young genius phenoms in the game. He’s special. He knows a lot about the game, just the way he sees the game, the way he’s ahead of the game. He can bring a lot to us, a lot of creativity.”


                    There been many similar comments from Cowboys players and staff about not only Moore’s football acumen, but also his ability to lead, organize, and communicate. These skills will lead to making a successful game plan actionable. To be successful, Moore will have to focus on cleaning up play sequencing, creativity, and red zone effectiveness in 2019.

                    Back to Boise

                    I studied Moore’s interviews this off-season, his pre-draft meeting at Jon Gruden’s QB Camp in 2012, and the system he played in at Boise State to piece together an idea of how the Cowboys offense may look this season. 'Our whole goal from an outside perspective is to make it look as confusing as possible. And at the end of the day it’s pretty simple for us. It’s a lot of the same concepts, it’s a lot of ways of doing the same things.' Moore describing the Boise State offense

                    Moore possessed a high command of Chris Petersen’s offense that featured an array of formations, shifts, and motions. Presenting multiple looks to the defense is going to be apart of Moore’s philosophy next season according to what he’s expressed during rookie minicamp. 'We have guys that can kind of line up in a lot of different places. Hopefully we can be multiple and present things in different ways, and at the end of the day still have our foundation and our philosophy. You can run similar plays, just out of a lot of different looks.' - Moore during rookie minicamp.

                    Moore plans on using the full range of versatility that his personnel possesses to the best of their abilities. Having scheme-transcendent players like Amari Cooper and Ezekiel Elliott should make play calling easier for Moore, as they shined in spite of Scott Linehan’s stale system. And Moore can get creative with versatile players like Randall Cobb, Tavon Austin, and rookie Tony Pollard, manipulating their alignments and role within the offense.

                    Motion for Success

                    One way Moore can be creative is through the use of pre-snap motion. Dallas used pre-snap motion on 31% of their offensive plays in 2018 per Sports Info Solutions. That figure ranked 24th in the NFL and below the NFL average of 36.6%. But despite not using pre-snap motion all that much relative to the league, the Cowboys had a lot of success when using it.

                    A play the Cowboys routinely called the last few seasons was their Jet Sweep Screen. Prescott would signal to motion either the slot or outside receiver from the play side across the formation prior to the snap. In this example it’s Cole Beasley motioning from the outside. The cornerback follows Beasley across the field, signaling Detroit is playing man coverage.

                    Prescott calls for the snap and fakes the hand off to the receiver in motion. This causes the linebackers to react and move with the flow of the fake. But as the middle and strong-side linebackers recognize Prescott keeps the ball, their attention is focused on Beasley on the left side of the field—three defenders accounting for one receiver. By this point the Cowboys’ offensive line is out in space and has created a positive three-on-one advantage against the weakside linebacker. Motion was one of their most-used tactics to outnumber and confuse a defense without giving them much time to adjust, especially paired with an uptempo offense. Motion also allowed the QB to make easier reads based on the defense’s pre-snap reactions to the movement. 'The shifts and motions are very specific to each play. There’s a purpose to why we’re doing it. We’re not just shifting and motioning and running people all across the field just for the heck of it. There’s a reason. We’re trying to get an advantage. We’re trying to outnumber them. We’re trying to see a coverage or something. - Moore explaining Boise State’s use of motion.

                    Quad Attack

                    ​Boise State would often use overloaded formations—lining up with three receivers to one side of the field and motioning their back to the strong side to create a Quads formation. The idea behind playing in a 4×1 set is to force the defense to overcompensate for the four receivers or end up leaving an area of the field vacant.

                    On this play Moore motions the RB out wide. The defense reacts by shifting towards the four receiver side of the field. This signals to Moore that he can throw the slant to the backside receiver because a lack of safety help.

                    And that’s exactly what happens on the play. Moore identifies the defense overcompensating pre-snap and makes the quick decision to throw the slant once he receives the ball. Boise State called the exact play again later in that drive. Moore motions his RB out wide to the strong side of the formation. But this time the safety over the top is in a good position to make the play on the slant should Moore decide to bang it.

                    Instead of throwing the slant, Moore quickly confirms his backside receiver’s lack of leverage and goes through his progressions to the Quads side of the formation. The defense leaves the tight end unaccounted for in the middle of the field, resulting in a touchdown prior to the half.

                    Play Action Progress

                    Another way Moore can improve the efficiency of the Cowboys offense is through play action. Dallas used play action on 24.2% of dropbacks in 2016, the 4th-highest rate in the NFL at the time according to Pro Football Focus. But as the league caught onto the benefits of play action, the Cowboys’ play action usage plateaued.

                    Linehan initially eased Prescott into the NFL game by calling play action rollouts to allow his rookie QB to make easier throws. During the 2016 preseason Linehan called a play action rollout against the Dolphins’ loaded box and Prescott was able to complete an easy pass to Geoff Swaim for a good gain.

                    Through his three-year career, Prescott has been more effective using play action than when not. Per Pro Football Focus, Prescott has completed 68.2% of his passes with a 111.6 passer rating using play action in comparison to completing 62.6% of his passes with a 87.2 passer rating on regular dropbacks. The good news for Prescott is that Petersen’s Boise State offense had a lot of play action designed in it. Including rollouts, boots, and waggles like he performed during his rookie season. The Broncos used play action from any yardmarker on the field, but they also used it as a consistent way to score in the red zone.

                    Keep an eye on the slot receiver on this play. It appears that he’ll be bracketed with two defenders in coverage prior to the snap. But the play action fake causes the inside defensive back to bite, thinking he has to play the run. This allows the slot receiver to gain inside leverage on the slant route against a the safety, resulting in a score.

                    https://insidethepylon.com/nfl/teams-nfl/nfc-east/dallas-cowboys/2019/05/30/kellen-moores-simplified-confusion-formations-motion-and-numbers/

                    There is even more in the link that Moore is going to bring to the new look Charger offensive attack, but I wanted to point out the play that is coming to the Charger playbook is the Jet Sweep Screen, but with Ekeler handling the ball in place of Ezekiel Elliott. If there is a signature knockout play in Kellen's offense, I'd venture to say this is the one.


                    I'm going to guess that Moore's gadget plays will work better than Lombo's epic fail gadget plays...

                    Comment

                    • Wrbanwal
                      FUdean
                      • Dec 2022
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                      What’s this guy got going for him? Dallas records the last three years? His vast experience as a coach? High ceiling? Where have fans heard that before?

                      Comment

                      • ChargersPowderBlue
                        Registered Charger Fan
                        • Aug 2019
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                        Originally posted by Topcat View Post

                        I'm going to guess that Moore's gadget plays will work better than Lombo's epic fail gadget plays...
                        How much is it because of how Lombardi teaches the plays to the players, and how much is it on the players executing the plays?

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                        • Lefty2SLO
                          Moderate Skeptic
                          • May 2022
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                          Originally posted by ghost View Post

                          Dallas Cowboys led the league in 13 personnel. Dallas Cowboys – 9%​

                          Cowboys were 4th in the league in 22 personnel. Dallas Cowboys – 7%

                          Cowboys ran 11 personnel 61% of the time and second was 12 personnel at 14%.

                          My takeaway is Kellen Moore's new team is going to pass far more frequently than his old team, and far more frequented in 11 personnel than the Cowboys too. Stats bear it out. ​
                          Thanks.

                          Interesting info - completely agree with this - The draft basically confirmed this (no TE's, no RB's). Should see more 10 personnel groups too, but I bet we're among the leaders in 11 again - just makes sense as WR is a far stronger position group than TE (or RB), and Herbert's better than Dak.

                          If this comes to fruition there's no way Eckler gets even close to the same amount of touches in 23 as he did in 22, unless . . . . .injuries (of course). This may be one of the reasons he's pushing so hard for a new contract (now) - barring injuries his numbers for 23 will be down, making a new contract (with any team) in 24 that much harder.

                          This also implies Moore's schematic flexibility and his trust in Herbert. I bet we see motion for days . . . . . . .

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